Mercedes-Benz x Influencer
Companies from the B2B and B2C sectors want to use influencer marketing to reach skeptical users who are oversaturated with traditional advertising. The idea behind it: If an important opinion leader or multiplier is associated with a company, this has a recommendation character, radiates positively on the brand and, in the best case, even ensures more sales – regardless of whether it’s about introducing a new product, making a brand better known, polishing up the image or spreading one’s own content.
Mercedes wants to reach the young generation, Mercedes image has already successfully changed from a pensioner car to a cool car for young people.
Markey’s biggest dream came true. NXXT was able to get him the coveted VIP leasing at Mercedes. He is now an advertising partner for Mercedes and looks forward to a new AMG every 6 months.